SPORT IS
THE START. PEOPLE ARE
THE POINT.
AAAsports is a Sunderland-born sports organisation built around great coaching, real progression, high standards and opportunities that can take Members much further than their weekly class.
DIFFERENT
JOURNEYS.
ONE COMMUNITY.
Gymnastics, Trampoline, DMT, Tumbling and Cheerleading might be what brings somebody through our doors. What happens after that can be completely different for every Member.
Some come to enjoy sport each week. Others discover competition, SQUAD, leadership, coaching or a future career. There is no single AAAsports journey.

Different sports, ages, abilities, ambitions and experiences. Sport brings the community together.
NOT WORDS
ON A WALL.
HOW WE WORK.
Proud. Committed. Together. Inspire. Enjoy.
Five values that shape the standards we set, the way our Team behaves and the experience we want Members and families to have.
PROUD
We take pride in what we do, how we do it and the environment we create.
COMMITTED
We keep learning, developing and improving rather than settling for good enough.
TOGETHER
Members, families, Coaches and the wider Team all have a part to play.
INSPIRE
We want people to leave more confident, ambitious and willing to discover what they can do.
ENJOY
High standards and enjoyment should exist together. Sport should be somewhere people want to be.
WE DO NOT
LOWER THE BAR
BECAUSE IT IS EASIER.
Consistency supports safety, fairness, good coaching and a better environment for everyone.
That sometimes means maintaining a process or boundary even when making an exception would be easier in the moment.
WE EXPECT A LOT FROM OURSELVES.
Professionalism, preparation, accountability, development and clear systems.
MEMBERS HAVE A PART TO PLAY TOO.
Respect for Coaches, other Members, equipment and the standards of their programme.
GREAT EXPERIENCES ARE CREATED TOGETHER.
Respect for our Team, other Members, policies, procedures and the wider community.
But they are part of the responsibility that comes with people trusting AAAsports.
THE
UNIFORM
IS EARNED.
Being externally qualified and being authorised to Coach for AAAsports are not the same thing.
Coaches are developed, mentored and assessed within our own environment before they are authorised to lead AAAsports Classes.
Our development framework looks beyond technical knowledge alone.
Coaches normally develop alongside experienced members of the Team before assessment.
Coach Tutor sign-off is followed by an independent AAAsports Internal Assessment.
TWO CLASSES.
TWO COACHES.
THEN MORE.
AAAsports did not begin as a large organisation. It grew gradually through Members, Coaches, new disciplines and new opportunities.
WHERE IT STARTED.
AAA Trampoline Club began with two weekly classes, two Coaches and a handful of Members.
MORE THAN TRAMPOLINE.
Gymnastics, DMT, Tumbling and Cheerleading followed as the community grew.
A CENTRE OF OUR OWN.
A dedicated Sunderland home created room for more Classes, events and development opportunities.
STILL GROWING.
Nearly 700 active Members, more than 120 weekly Classes, over 20 Coaches and a growing wider programme.
PEOPLE
BUILD
THE EXPERIENCE.
Coaches may be the people Members see most often, but great experiences rely on an entire Team.
Coaches, Tutors, Member Services, Welfare, Facilities and the wider Team all contribute to the experience Members and families have at AAAsports.
Meet the OpportunitiesFUN ON THE FLOOR.
RESPONSIBILITY
BEHIND IT.
SAFEGUARDING
Clear systems, trained people, appropriate boundaries and a culture that takes welfare seriously.
Explore Safeguarding → INCLUSIONADDITIONAL SUPPORT
Appropriate adjustments and support to remove unnecessary barriers wherever possible.
Find Out More → CULTUREEXPECTATIONS
The behaviours and standards that help create a positive environment for everyone.
Explore Our Culture →SUNDERLAND
AT OUR HEART.
Our dedicated Sunderland centre is the main home of AAAsports, with our work also reaching Members through partner venues, schools and community activity.
MORE THAN
ONE WAY
INTO COACHING.
Already qualified or just starting out? Explore the different routes into the AAAsports Team.

