EST. 2007
ABOUT AAASPORTS

SPORT IS
THE START. PEOPLE ARE
THE POINT.

AAAsports is a Sunderland-born sports organisation built around great coaching, real progression, high standards and opportunities that can take Members much further than their weekly class.

WHO WE ARE

DIFFERENT
JOURNEYS.
ONE COMMUNITY.

Gymnastics, Trampoline, DMT, Tumbling and Cheerleading might be what brings somebody through our doors. What happens after that can be completely different for every Member.

Some come to enjoy sport each week. Others discover competition, SQUAD, leadership, coaching or a future career. There is no single AAAsports journey.

Different sports, ages, abilities, ambitions and experiences. Sport brings the community together.

GYMNASTICS TRAMPOLINE DMT TUMBLING CHEERLEADING
PHOTO PLACEHOLDER AAASPORTS COMMUNITY / MULTI-DISCIPLINE IMAGE Suggested: a strong wide image showing several AAAsports disciplines or Members together.
OUR CORE VALUES

NOT WORDS
ON A WALL.
HOW WE WORK.

Proud. Committed. Together. Inspire. Enjoy.

Five values that shape the standards we set, the way our Team behaves and the experience we want Members and families to have.

01

PROUD

We take pride in what we do, how we do it and the environment we create.

02

COMMITTED

We keep learning, developing and improving rather than settling for good enough.

03

TOGETHER

Members, families, Coaches and the wider Team all have a part to play.

04

INSPIRE

We want people to leave more confident, ambitious and willing to discover what they can do.

05

ENJOY

High standards and enjoyment should exist together. Sport should be somewhere people want to be.

PROUD • COMMITTED • TOGETHER • INSPIRE • ENJOY The standard we aim to carry through everything AAAsports does.
OUR STANDARDS

WE DO NOT
LOWER THE BAR
BECAUSE IT IS EASIER.

Consistency supports safety, fairness, good coaching and a better environment for everyone.

That sometimes means maintaining a process or boundary even when making an exception would be easier in the moment.

OUR TEAM

WE EXPECT A LOT FROM OURSELVES.

Professionalism, preparation, accountability, development and clear systems.

OUR MEMBERS

MEMBERS HAVE A PART TO PLAY TOO.

Respect for Coaches, other Members, equipment and the standards of their programme.

PARENTS & FAMILIES

GREAT EXPERIENCES ARE CREATED TOGETHER.

Respect for our Team, other Members, policies, procedures and the wider community.

HIGH STANDARDS ARE NOT ALWAYS THE MOST CONVENIENT OPTION.

But they are part of the responsibility that comes with people trusting AAAsports.

PHOTO PLACEHOLDER COACHING IN ACTION Suggested: a real AAAsports Coach actively working with a Member.
OUR COACHES

THE
UNIFORM
IS EARNED.

Being externally qualified and being authorised to Coach for AAAsports are not the same thing.

Coaches are developed, mentored and assessed within our own environment before they are authorised to lead AAAsports Classes.

60+ COMPETENCIES & REQUIREMENTS

Our development framework looks beyond technical knowledge alone.

MONTHS OF MENTORED DEVELOPMENT

Coaches normally develop alongside experienced members of the Team before assessment.

2 LEVELS OF INTERNAL APPROVAL

Coach Tutor sign-off is followed by an independent AAAsports Internal Assessment.

OUR STORY

TWO CLASSES.
TWO COACHES.
THEN MORE.

AAAsports did not begin as a large organisation. It grew gradually through Members, Coaches, new disciplines and new opportunities.

PHOTO PLACEHOLDER THE AAASPORTS STORY / TODAY Suggested: an archive AAAsports image or a wide current image showing the organisation today.
2007

WHERE IT STARTED.

AAA Trampoline Club began with two weekly classes, two Coaches and a handful of Members.

GROWING

MORE THAN TRAMPOLINE.

Gymnastics, DMT, Tumbling and Cheerleading followed as the community grew.

OUR OWN HOME

A CENTRE OF OUR OWN.

A dedicated Sunderland home created room for more Classes, events and development opportunities.

TODAY

STILL GROWING.

Nearly 700 active Members, more than 120 weekly Classes, over 20 Coaches and a growing wider programme.

2 WEEKLY CLASSES AT THE START
120+ WEEKLY CLASSES TODAY
20+ COACHES
5 CORE DISCIPLINES
THE PEOPLE BEHIND AAASPORTS

PEOPLE
BUILD
THE EXPERIENCE.

Coaches may be the people Members see most often, but great experiences rely on an entire Team.

Coaches, Tutors, Member Services, Welfare, Facilities and the wider Team all contribute to the experience Members and families have at AAAsports.

Meet the Opportunities
WHERE YOU'LL FIND US

SUNDERLAND
AT OUR HEART.

Our dedicated Sunderland centre is the main home of AAAsports, with our work also reaching Members through partner venues, schools and community activity.

HOME AAAsports Sunderland
PENSHAW Barnwell Academy
HENDON Raich Carter
KILLINGWORTH Lakeside Centre
WORK WITH AAASPORTS

MORE THAN
ONE WAY
INTO COACHING.

Already qualified or just starting out? Explore the different routes into the AAAsports Team.